I’m currently taking a class about how to use new media to market for a non-profit which also included applying the skills we learn to an actual non-profit. After weeks of searching for a non-profit in need of my expert opinion (and by expert I mean amateur), I’ve finally been matched up with a local organization searching for some guidance to revamp their marketing strategy. Canterbury House, a campus ministry for the Episcopalian faith and a venue for performances for local artists, is located off campus of the University of Michigan, an ideal setting for student access. However, many students don’t know about the services and shows (not to mention FREE FOOD!) that the Canterbury House has to offer.
In the past, the Canterbury House has welcomed performances from artists such as Neil Young and Joni Mitchell, but has lost its appeal in the past few decades. This is where I come in. While the org already has a social media intern, my job is to join forces with her and figure out a way to increase attendance at these events through the works of social media and other marketing techniques. In short, my goal is to find a voice for the organization that draws in students around campus and raises awareness of the work of Canterbury House. I hope to utilize their Facebook, Instagram, and Twitter accounts to connect with other groups or organizations on campus who might be interested in attending some of the events or who would like to perform at the Canterbury House.
After spending time with the passionate people involved with the organization this past week, I’ve realized that it is an underrated gem on campus that just needs a little promoting. Once other students see this passion and potential, they’ll definitely become regulars. This may be a challenging task, but I’m ready to put the skills I’ve been developing over the semester to good use for a great cause and see what I can do. Nicolette to the rescue!