As we delve into the world of social media, a world that can be both monumental in terms of reaching a large audience while also incredibly confusing, there are certain guidelines to follow. This is particularly true when using social media to market for a non-profit organization. It’s important to find the right balance between staying professional and finding a voice that comes off as personable to all viewers. Since this can be a struggle, I’ve compiled the top 5 Do’s and Don’ts utilizing social media sites to market for your non-profit.
- Engage with your audience. By giving the option to respond to posts on your social media site, people who visit your sites can contribute to a conversation about important issues and spark others’ interests in the org.
- Receive constructive criticism and respond. Not only can viewers start a conversation, but also provide helpful feedback about your org and express their wants in terms of social media. In addition, responding positively to the feedback shows that you’re willing to go the extra mile.
- Construct a social media policy. While it’s important for everyone who is posting from your org’s social media sites to have their own voice, it’s also necessary to have guidelines for everyone to follow in order to stay on track with your org’s core values.
- Don’t be afraid to show your personality. People respond better to a friendly, personable voice rather than generic social media posts. Express why your passionate about the org and the work that it does through the posts on your sites.
- Use social media to reach out to other organizations. Social media is a great way to reach a large number of people, including organizations who have similar interests. By connecting with these groups of people, you’re able to expand your social capital.
- Appeal to one group of people. Many different types of people will have access to the social media sites, so it’s important to have posts that will attract a wide variety of followers.
- Promote your org 100% of the time. Mix up the types of posts that are on your org’s site. Instead of asking for donations constantly, provide pictures, updates, and stories that pertain to your org.
- Post pictures or stories without gaining consent from the people involved. Keep in mind that while you may think that a picture or story pertaining to your org may be perfect for one of your social media sites, the people involved may have a different opinion. Since social media is a very public domain, privacy is an issue that must be addresses when posting.
- Reveal too much personal information. While it’s beneficial to have a unique voice, it’s also important to remain professional and stay focused on the organization’s goals. Even though connecting with people through social media sites may help them to feel more welcomed, it can also be a turn off if you provide too many personal details that do not align with the org.
- Be afraid to ask for help. There are plenty of other organizations out there with similar interests and values who would be happy to help your org with a cause, as long as you reach out to them. Ultimately, this is what social media is for!
With the right guidelines, social media sites can be a great place to expand your org’s following and connect with large quantities of people at once. With some practice, you’ll be an expert in no time!